Agency: OurCreative.
Creative Director: Jon Dignam
Senior Design: Joe Wallis
Illustrator: Chris Charlton
Head of Production: Paul Porter
Managing Director: Kim Van Elkan
Location: United Kingdom
Project Type: Produced
Client: Asda
Product Launch Location: Global
Packaging Contents: Cereal
Packaging Substrate / Materials: Pulp Board, Pulp Card, Recyclable Tray
Printing Process: Lithography, Flexography
為了吸引孩子們遠(yuǎn)離糖包裝的早餐產(chǎn)品，阿斯達找到了我們的創(chuàng)意。為他們的谷物系列創(chuàng)造包裝設(shè)計，去除了字符。在降低了26%的含糖量后，我們必須清楚地傳達每種產(chǎn)品的健康益處，并采用引人注目的設(shè)計，使其能夠在谷物貨架上與所有大品牌抗衡。我們積極向上的設(shè)計充滿朝日陽光和個性，吸引著更年長、更廣泛的觀眾。每包都有單獨手工印刷和簡單，誠實的產(chǎn)品攝影。一個美好的開始！
